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The 5 Blogging Tools That Keep Me Sane https://t.co/gICagoxM8c

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Ray Manley @rbmanley·

The Marketing Test That Saved the World https://t.co/7QyF5zZDdU

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Ray Manley @rbmanley·

Beware that the detours in your life don't turn into destinations. - Tim Fargo #quote #dailymotivation

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EU090: Email Marketing... Are You Sending Enough? https://t.co/U9VzPTMydU

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Ray Manley @rbmanley·

Different Strokes When It Comes to Solopreneur Lifestyle Choices https://t.co/WYqhtIJq7q

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A Primer to Boost Your Content’s Readability

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from

Everlance Guest Post: Maximize Your Mileage Deductions Automatically

Everlance is the #1-rated mileage and expense tracking app for both iPhone and Android and we couldn’t be more excited to be integrating with FreshBooks! It’s no secret that tracking your business mileage can save you thousands at tax time. In fact, for freelancers who drive for business, mileage is

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say

Brands Often Overlook This Superhero of Storytelling

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this

How to Answer 25 FAQs on Content Marketing

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to

5 Advanced Methods to Promote Your Content in 2018

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content

How Cisco Merges Martech With Creative Content

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle?

How to Make Your Content Stand Out in a Crowded, Global Marketplace

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as

Want Engaging Social Media Content? Lessons From a Viral Smash

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the

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The best service for finding email addresses

In a recent post I let you in on my “secret” content marketing strategy of using curated content to drive traffic to a website. However, this strategy will fail completely if you can’t efficiently contact the authors of the articles you’re recommending in your curated content piece. After a lot of experience, my team relies heavily ..
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Tags: email lookup

My content marketing secret weapon

12 Aug/
rbmanley /
Marketing, Social

I’m probably an idiot for revealing one of the top content-marketing strategies I use for clients. I should figure out a way to make you pay for it…but I’m not, so feel free to take this idea and use it for yourself. Leverage curated content Curated content posts have been popular for some time now ..
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Tags: curated content

Best of the Web: Curated advice to push you further

Need a quick dose of excellent advice? I’ve pulled together the recently published articles from around the interweb that my followers found the most useful. Look them over, I’m sure you’ll find something that addresses an immediate need. Marketing Everybody preaches about engagement, but few actually address the subject, well, subjectively. Nadya Khoja is an ..
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Easy ways to create graphics with type to boost readership, social shares

04 Oct/
rbmanley /
Basics, Blogging, Social

There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline ..
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Tags: images

Do you have outdated or embarrassing content published? Here’s what to do

With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to ..
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Tags: evergreen content, snapchat, trends

Not realizing your potential? This ‘one-two punch’ will boost your productivity to new heights

Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. ..
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Tags: organization, trello

Persuasive headline writing: What I discovered blew my mind!

07 Sep/
rbmanley /
Basics, Editing, Grammar, Words

Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down ..
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12 important formatting tips for online writers

01 Sep/
rbmanley /
Basics, Grammar, Tips

The fact that there is only one shot at making a first impression should be something that every content creator or writer who submits articles on spec should take to heart. I’m the gatekeeper at a site that accepts guest posts, so I get a lot of inquiries. I’ve written occasionally on some of the bad ..
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Tags: formatting, inquiry letters, punctuation, usage, writing on spec

When my habit-creating app dumped me

Following our own advice is one of the most difficult things to do. The bare-naked truth of this is exposed when we try to either break bad habits or create new good habits. Parents are always telling their kids not to do things that the adults do every day. On December 31 of every year millions of ..
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Tags: productive, productivity apps, strides

Learn from others’ errors: Bad query letter #1

07 Apr/
rbmanley /
Editing, Grammar

I’m the gatekeeper for guest posts on a website that gets a pretty decent amount of traffic. I sympathize with the writers trying to get content published; I’ve been there myself. But the first rule is this: If you can’t write a polished query letter, you can’t get published. Sometimes it’s the little things that ..
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Tags: query letter

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