In a recent post I let you in on my “secret” content marketing strategy of using curated content to drive traffic to a website.
However, this strategy will fail completely if you can’t efficiently contact the authors of the articles you’re recommending in your curated content piece.
After a lot of experience, my team relies heavily on Hunter to find email addresses of individuals. Hunter will tell you the various emails associated with a domain. When I search my own domain (raymanley.com) for example, it returns my email:
I don’t look up a lot of email addresses, so the free plan of up to 100 searches a month is fine for me. If you need more than that, there are plans that range from $39 to $319 per month.
I like Hunter because it’s easy to use, straightforward, and it’s still there. You may wonder what I mean by that last comment. I’ve signed up for a lot of freemiums over the years and it’s often not very long before the “free” part goes away or the website disappears from cyberspace.
Hunter has been hanging in there for a long time. It’s reliable.
There are, of course, other ways to contact the authors of the articles you include in your roundup piece. When they provide links to their social media accounts, you can send them direct messages. I find that these are somewhat less successful than communicating via email.
Checking LinkedIn is another possibility and there are other Chrome plugins for email lookup. But give Hunter a try first. I’ve installed some of the available plugins and found them to be less efficient and less easy to use than Hunter.
[Quick Hit! is a series of short, sweet articles that offer actionable advice.]