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Use both ‘dimensions’ when creating ‘urgency’

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Picture this: You’re a freelance graphic designer who works with clients all across the world. At any given time you may be working on a website for a client in the U.S., logo designs for a client in the UK, and business cards for a client in Canada. But when
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading The post How to Catch and Keep a Journalist in Content Marketing appeared first on
Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers.Continue reading The post Help Your Writing With These 2 Short Tips appeared first on Content Marketing Institute.
You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing
People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading The post Write Smarter and Faster With Tips From These Top 5 Posts
As a small business owner or freelancer, it’s not uncommon to incur expenses on your clients’ behalf when working on projects. These are known as reimbursable expenses, and it’s perfectly acceptable to bill your clients for them. The key, though, is to ensure your invoices don’t come as a surprise
Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading The post 18
Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading The post 3 Secrets to Writing Better
Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute.