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Use both ‘dimensions’ when creating ‘urgency’

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You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing
People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading The post Write Smarter and Faster With Tips From These Top 5 Posts
As a small business owner or freelancer, it’s not uncommon to incur expenses on your clients’ behalf when working on projects. These are known as reimbursable expenses, and it’s perfectly acceptable to bill your clients for them. The key, though, is to ensure your invoices don’t come as a surprise
Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading The post 18
Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading The post 3 Secrets to Writing Better
Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute.
Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading The post Stop With the Overused and Incorrect Words in Your
In today’s economy, one thing’s for certain: Jobs don’t grow on trees. This is especially true if you’re a freelancer. In this eBook, you’ll learn: What it’s *really* like to have a freelance career Where to find freelance jobs online How to stand out from a sea of competitors How
This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading The post The New and Future Reality of Virtual Events [The Weekly
COVID-19 Resources: Last updated March 18, 2020 If you’re a small business owner in North America, the past couple of weeks have certainly been anxiety-inducing. According to a recent survey by the National Federation of Independent Business (NFIB), 23% of U.S. small business owners are already feeling negative impacts from