Ray Manley, top freelance writer, content creator and marketer

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When my habit-creating app dumped me

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Following our own advice is one of the most difficult things to do. The bare-naked

Adopt these mini-habits for success at life and career

While I don’t spend a lot of time browsing Quora, I do stop by about once a week.

31 Cringeworthy Content Marketing Things That Should Die

If you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong in 12 months? That’s what we asked Content Marketing World presenters. Not surprisingly, they had a lot to say. Their

Discover the Real Value of the E Word (and How to Embrace It)

“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The Princess Bride For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more

Are You Really Smart About How AI Works in Marketing?

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by

50 of the Best Social Media Tools Selected by Top Marketers

Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations,

Aon Shares Why Its Content Scorecard Is a Must

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over

How to Plan a Year’s Worth of Content With One Original Research Survey

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one

5 Psychological Insights to Improve Your Content Marketing

Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects

Symantec Wins at Content by Responding to Its Audience

Editor’s note: Randi Bartelmie is a finalist for 2018 Content Marketer of the Year. We’re sharing insights from all CMY finalists in this blog before the winner is announced at Content Marketing World this September. Know your audience. That mantra is repeated in nearly every content and marketing discipline. What’s easy

‘Stay Scrappy’ and More Wisdom on Creativity From a Pixar Animator

Want to spark innovation, influence perceptions, and inspire people to believe in your organization’s values and brand? Take some tips from 20-year Pixar Animation Studios animator – and recent winner of the Brand Personality Award in Animation from The Asia Pacific Brands Foundation – Andrew Gordon. What does the co-creator

Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

What would you do if your boss unexpectedly increased your annual content marketing budget? What could you do with an additional $1,000? $50,000? $100,000? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach, strategist at Convince and Convert, offers an insightful grounding

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