Press Release Archives

The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.

Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing

Why Rushing Your Writers Never Leads to Great Content

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading → The post Why Rushing Your Writers Never Leads to Great Content appeared first on Content Marketing Institute.

We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading → The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly

How FreshBooks Helped Marc Keep His New Year’s Resolution

If there’s one thing Marc Schenker can say for sure, it’s that running a marketing agency is very different from freelancing. After working for almost a decade as a freelance writer, he decided to shift his focus to the digital and content marketing space. And in 2018 The Glorious Company

New: Accept Payments Through PayPal on the New FreshBooks

Picture this: You’re a freelance graphic designer who works with clients all across the world. At any given time you may be working on a website for a client in the U.S., logo designs for a client in the UK, and business cards for a client in Canada. But when

Why You Should Avoid the Broetry Writing Trend

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading → The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.

How to Catch and Keep a Journalist in Content Marketing

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading → The post How to Catch and Keep a Journalist in Content Marketing appeared first on

Help Your Writing With These 2 Short Tips

Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers.Continue reading → The post Help Your Writing With These 2 Short Tips appeared first on Content Marketing Institute.

Why High-Quality Website Content Needs SEO Too

You publish first-rate content that Google should love. But that may not be enough. Other SEO factors matter too. Let’s explore five scenarios to help you boost your search engine result page rankings. Continue reading → The post Why High-Quality Website Content Needs SEO Too appeared first on Content Marketing