Ray Manley, top freelance writer, content creator and marketer

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4 fantastic ways to use keywords to create an engaging first paragraph

The first paragraph or sentence of a blog: If it doesn’t stress you

This Idiot’s Guide to Clickbait

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Not long ago I installed the Downworthy plugin in my browser. It “translates”

10 (Mostly) Quick Wins to Steal for Your Original Research Project

Did you know Andy Crestodina spends 150 hours on his annual blogger study? (This truly blew my mind – and it’s just one of the many insights I gleaned from a recent podcast with Andy on the Inbound Success podcast on original research. Absolutely worth a listen!) While I

Road Map to Success: Monitoring and Measuring Your Content’s Performance

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should

How to Find and Reuse Your Best Content [Tools]

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way

How to Use Cloud Accounting to Help You Identify High-Value Clients

You’ll be surprised to learn who your high-value clients really are. In the Fall of 2016, I attended a FinCon – a conference for the financial media community. While there, I participated in the freelancer marketplace, similar to a speed-dating event where freelance writers meet companies looking for their services.

27 Ideas to Break Your Creative Slump

“When are you going to start?” Blink. “Are your fingers frozen?” Blink. Blink. “Why aren’t you typing?” Blink. Blink. Blink. “Don’t you know what to create?” Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic. Do you ever want to curse the cursor when you’re in

Artichoke Guest Post: A Better Solution to Your Scheduling Demands

Google Calendar is the obvious choice for many small businesses, but is it the best solution to handle the scheduling demands of your business? No matter whether you’re running a health and wellness studio, coaching consultancy, freelance tutoring business or a household services company, running an appointment-based business comes with

5 Steps to Find Your Brand Voice

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming

Comment on The One Thing That Can Make a Big Difference in Your Infographics by Deepasha Kakkar

Hi Jelian. This was a great read and the way you have described all about the infographics is brilliant. The step by step guide will be useful for many newbies and the best part was that you have created this content for all those who have either existing or are

7 Powerful Tools to Automate Tedious Content Marketing Tasks

You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In

Are Personas Just a Nicer Word for Stereotypes?

We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And

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