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The 5 Blogging Tools That Keep Me Sane https://t.co/gICagoxM8c

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Ray Manley @rbmanley·

The Marketing Test That Saved the World https://t.co/7QyF5zZDdU

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Ray Manley @rbmanley·

Beware that the detours in your life don't turn into destinations. - Tim Fargo #quote #dailymotivation

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EU090: Email Marketing... Are You Sending Enough? https://t.co/U9VzPTMydU

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Different Strokes When It Comes to Solopreneur Lifestyle Choices https://t.co/WYqhtIJq7q

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A Primer to Boost Your Content’s Readability

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from

Everlance Guest Post: Maximize Your Mileage Deductions Automatically

Everlance is the #1-rated mileage and expense tracking app for both iPhone and Android and we couldn’t be more excited to be integrating with FreshBooks! It’s no secret that tracking your business mileage can save you thousands at tax time. In fact, for freelancers who drive for business, mileage is

If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say

Brands Often Overlook This Superhero of Storytelling

Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this

How to Answer 25 FAQs on Content Marketing

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to

5 Advanced Methods to Promote Your Content in 2018

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content

How Cisco Merges Martech With Creative Content

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle?

How to Make Your Content Stand Out in a Crowded, Global Marketplace

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as

Want Engaging Social Media Content? Lessons From a Viral Smash

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the

Category : Copywriting

4 fantastic ways to use keywords to create an engaging first paragraph

The first paragraph or sentence of a blog: If it doesn’t stress you out, you don’t understand what’s at stake. Here’s why it should be a major source of stress: A killer first sentence needs to accomplish two goals that are usually diametrically opposed to each other: It needs to engage the reader, and ..
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Tags: how to start an article, keyword phrases, keywords, leads, openings

This Idiot’s Guide to Clickbait

03 Aug/
rbmanley /
Blogging, SEO

Not long ago I installed the Downworthy plugin in my browser. It “translates” those hyperbolic, viral, clickbaity headlines you see on about 87 percent of the web pages you browse and it will restore you faith in humanity. However, within about two hours I turned it off. Although it’s clever and what it did ..
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