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Marketing is the Aroma the Subtly Draws People In Sideway8 Interactive https://t.co/Z1ritf6Wpe

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Ray Manley @rbmanley·

How to be a mobile computing solopreneur even if you're not a digital nomad...yet https://t.co/qnudDPNyFp

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Ray Manley @rbmanley·

Manufacturing & Marketing E2 https://t.co/lryi86Sjql

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Ray Manley @rbmanley·

Twitter Chat: The Ultimate Guide to Messenger Marketing and Chatbots https://t.co/YKCMCal6IC

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Ray Manley @rbmanley·

11h

More landlords are using social media to screen prospective tenants https://t.co/6r7bwdoamJ

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5 Advanced Methods to Promote Your Content in 2018

Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content

How Cisco Merges Martech With Creative Content

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle?

How to Make Your Content Stand Out in a Crowded, Global Marketplace

English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as

Want Engaging Social Media Content? Lessons From a Viral Smash

Graphic designer Chris Barker has twice won cover of the year at the British Society of Magazine Editors and recently won art director of the year. Yet he is probably best-known for an image he created for his own amusement at 2 a.m. one Nov. 9 while watching the

19 Favorite Tools for Content Promotion in 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it

The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. “Trust is the

How to Turn Conference Content Overload Into an Action Plan

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips,

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too

Fundbox Guest Post: How to Make Sure Your Biggest Clients Pay Their Invoices On Time

According to Fundbox’s research, your biggest clients can take the longest to pay SMBs. Even when you’ve agreed on terms, such as Net 30 or 45, these companies can still pay late. Landing a large corporate client is a huge milestone for any freelancer. When you get that signed contract

Don’t Fear Chatbots If You Have a Rich Content Strategy

“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?” Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates

Category : Marketing

How to conquer social listening with one free applet

20 Aug/
rbmanley /
Marketing, Social

Overhead is the business version of cancer. If not treated aggressively, it will overtake the healthy, productive life of your business. If you have a bigger business, your accountant can tell you exactly how much you’re spending on overhead. If you’re a freelancer or solopreneur, “overhead creep” can be almost invisible until you realize the ..
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Tags: DIY apps, if then then that

My content marketing secret weapon

12 Aug/
rbmanley /
Marketing, Social

I’m probably an idiot for revealing one of the top content-marketing strategies I use for clients. I should figure out a way to make you pay for it…but I’m not, so feel free to take this idea and use it for yourself. Leverage curated content Curated content posts have been popular for some time now ..
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Tags: curated content

Easy ways to create graphics with type to boost readership, social shares

04 Oct/
rbmanley /
Basics, Blogging, Social

There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline ..
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Tags: images

Boost Your Social Media Productivity With Awesome Apps

04 Nov/
rbmanley /
Basics, Blogging, Freelancing, Marketing, Social

Tweens sitting in their middle school history class may prefer to while away the hours on social media, but for freelancers and entrepreneurs, the time drain can be overwhelming. Fortunately, there are a number of apps that can help you improve your social media productivity, freeing up time for other important tasks. HootSuite Confession: I’m ..
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Tags: productivity apps, social media management, social media productivity

Build a Digital ‘Company Town’ and Start Selling to Its Residents

15 Apr/
rbmanley /
Basics, Marketing, Social

The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods, was the country’s last company town. Since 1863 the entire community was owned by the Pacific Lumber Company. After a 2008 bankruptcy, the town fell into the hands of a Manhattan hedge fund and residents weren’t pleased, but that’s another story. I used to ..
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Tags: community, social media marketing, startups

When Good Content Marketing Research Goes Bad

When a friend tweeted a link to “Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” last week I said to myself, “Yes! Here’s exactly what I—and everyone else—need to know.” As I read the first point I said, “Wow!” But that changed as I moved further through the conclusions. Here’s my full ..
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Tags: best shared content, content marketing, list blogs

The Headline Writing Trick You Can’t Afford to Ignore!

If you’re reading this, my headline worked. If not, then why am I typing this? The simple point is that today the main job of a headline is to get you reading at least the first sentence of what follows. Any headline that does that is successful. The downside to this is that we see ..
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