Category Archives for Social

Boost Your Social Media Productivity With Awesome Apps

Tweens sitting in their middle school history class may prefer to while away

Build a Digital ‘Company Town’ and Start Selling to Its Residents

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The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods,

When Good Content Marketing Research Goes Bad

When a friend tweeted a link to "Why Content Goes Viral: What Analyzing 100 Million

The Headline Writing Trick You Can’t Afford to Ignore!

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If you’re reading this, my headline worked. If not, then why am I typing this? The

Understanding US Tax Jargon: What Is an IRS 1099-MISC Form?

Form 1099-MISC is used to report miscellaneous payments made to non-employees, such as independent contractors. Read more to find out how this affects you, the small business owner. If you’re just starting to work as an independent contractor or freelancer, you’ve likely heard people refer to Form 1099. A 1099

24 Experts Share How to Avoid Big Mistakes in Content Marketing

Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes

8 Ways Intelligent Marketers Use Artificial Intelligence

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools. Artificially intelligent systems constantly work on the

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school. “When I was in middle school, I went from an average size kid to a big kid,” Jeff explains. “I got picked

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

Do you remember where you were on July 11, 2017 – a seemingly random Tuesday in the middle of summer? If I were to venture a guess, I would say there’s a good chance you spent at least part of your day taking advantage of retail giant Amazon’s one-day shopping

Comedy Pro Reveals How to Bring Funny to Content [Video]

Make people laugh, and you’ve got their attention. Hit people in the funny bone, and you have a chance to hit them in the heart and gut as well. People learn from humor. They share it. They may even become fans and customers of companies that provide it. Yet many

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject

Want Content That’s More Usable & Reusable? Chunk It

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in

Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered the short-term future

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands struggle to stay out of the spotlight in their content. They

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