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2 hacks to breakthrough a pesky pay wall

Don’t you hate it when you click to read an article and find that except for the first few lines it’s hidden behind a pay wall? I’ve recently stumbled on two ways to (sometimes) dig my way under the pay wall. I was trying to read an article on the Adweek website the other day ..
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Best of the Web: Break the location, employment chains!

Do you want to live a location independent lifestyle? Ditch your fulltime job? Hire a writer to create content for you? This collection of curated content from around the interweb will give you a good push toward your goals. Productivity and lifestyle “Focus on what you ultimately want, not who’s right or wrong.” That’s just ..
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How to conquer social listening with one free applet

Overhead is the business version of cancer. If not treated aggressively, it will overtake the healthy, productive life of your business. If you have a bigger business, your accountant can tell you exactly how much you’re spending on overhead. If you’re a freelancer or solopreneur, “overhead creep” can be almost invisible until you realize the ..
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The best service for finding email addresses

In a recent post I let you in on my “secret” content marketing strategy of using curated content to drive traffic to a website. However, this strategy will fail completely if you can’t efficiently contact the authors of the articles you’re recommending in your curated content piece. After a lot of experience, my team relies heavily ..
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My content marketing secret weapon

I’m probably an idiot for revealing one of the top content-marketing strategies I use for clients. I should figure out a way to make you pay for it…but I’m not, so feel free to take this idea and use it for yourself. Leverage curated content Curated content posts have been popular for some time now ..
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Best of the Web: Curated advice to push you further

Need a quick dose of excellent advice? I’ve pulled together the recently published articles from around the interweb that my followers found the most useful. Look them over, I’m sure you’ll find something that addresses an immediate need. Marketing Everybody preaches about engagement, but few actually address the subject, well, subjectively. Nadya Khoja is an ..
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Easy ways to create graphics with type to boost readership, social shares

There are three elements that will pull a reader into your article: The headline, A graphic with type, and The first paragraph. Of course, once you pull readers in, you have to keep them engaged. But if you can’t make the “sale” at the top, you have failed right out the gate. I’ve discussed headline ..
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Do you have outdated or embarrassing content published? Here’s what to do

With content, there’s timeless, current, dated, worthless, and lastly: embarrassing. I was shockingly reminded of this today when an app I use to find good content recommended an article that promised 18 “epic” social media marketing tips. “Hey, if they’re epic, I gotta check ’em out,” I said to myself. When I clicked over to ..
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Not realizing your potential? This ‘one-two punch’ will boost your productivity to new heights

Raymond is bright, but not working up to his potential. I don’t know if elementary school teachers are writing comments like that on report cards any more; they might be politically incorrect in today’s “self-esteem” culture. However, I’m sure parents – and probably a majority of parents – are still telling their kids something similar. ..
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Persuasive headline writing: What I discovered blew my mind!

Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet rather than down ..
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