Ray Manley – Page 5 of 6 – Writer • Content • Social Media

Set Your To-Do List Down and Look at this To-Be List

Every book and blog on productivity tells us to create a to-do checklist for every

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A Stylishly Illustrated ‘Elements of Style’

Last month my wife and I checked out an exhibit at the First Gallery in Nashville

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Never Make These Mistakes. Ever!

These things drive me crazy: Two spaces after a period, and Tabs used to

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Warning: Bottom Trollers Read at Your Own Risk

This one is for all the idiots who think they can get the world's best copywriter

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A Simple System for Meeting Your Customer’s Expectations

I write for several clients every day and as obvious as this may sound, the key

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When Good Content Marketing Research Goes Bad

When a friend tweeted a link to "Why Content Goes Viral: What Analyzing 100 Million

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Make Headlines Dance at Your Command

Ugh. Space didn’t allow me to say everything I had on my mind about headlines when

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The Advantage of Fiber-Based Analog Search Techniques

I once had a freelance job that required me to write three 500-word blogs a day for

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The Headline Writing Trick You Can’t Afford to Ignore!

If you’re reading this, my headline worked. If not, then why am I typing this? The

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Blogging Tips for People Who Think They Can’t Write: #1

Writing isn’t brain surgery, which is good because if it were, I’d have bodies

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Tired of Getting Paid by Snail Mail? How I Learned There’s a Better Way

It might be time to bid adieu to paper checks and snail mail from your clients. When I started freelancing, I didn’t really care how clients paid me. Check, PayPal credit card – I was just happy to have clients who actually paid me. But as my business has grown

How to Create Great Gated Content From Existing Content

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the

6 Time-Saving Apps and Tools Marketers Obsess Over

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes

How to Find a Writer Who Won’t Kill Your Content

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what

Video Marketing Strategy: What Marketers Need to Know

Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according

Why Brands Need to Take the Plunge Into VR Today

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying

Is Your Blog a Golden Egg?

I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently,

The Secrets of High-Performing Online Content

Good content is one thing, but great online content is another. How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience. But it should also convert like crazy. After all, that’s the point of content creation for us, the

How 3 Content Brands Tackle Their Toughest Internal Challenges

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even

How 3 Content Brands Tackle Their Toughest Internal Challenges

What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even

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