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Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best writing partners for your content. Continue reading The post Your Get-it-Done Guide to Content Creation Outsourcing
It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading The post 5
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid of. Continue reading The post Get Rid of These 25 Phrases and Words
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of applications and some important caveats. Continue reading The post How to Create Content in a World With Bots appeared first on Content Marketing
To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, and more. Continue reading The post 57+ Tools, Tips, and Examples to Make Your Writing
If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue reading The post The Easy A-to-Z Guide to Writing Great Headlines [Infographic] appeared first on
Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading The post How to Write Headlines That Get Your
Digital media fostered a generation of lazy writing. Without finite space demanded of print, writers aren’t forced to edit. To keep skills sharp, writers must do writing workouts. Start with these five exercises. Continue reading The post How to Make Your Writing More Powerful appeared first on Content Marketing
If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want
 Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. How? Both of them say they didn’t just ask for a raise. They